Not on Our Watch 2024
On the third anniversary of the January 6, 2021 insurrection, Courage for America launched the “Not On Our Watch” 2024 campaign to bring awareness to political violence and the aftermath of January 6th. We called on Americans to push Congress to protect our democracy and safeguard our election systems, including by opposing the Big Lie Bill, which would make it harder for people to vote and make our elections less safe. The campaign consisted of a national and local television ad launch and press tour featuring former D.C. police officer Michael Fanone, a D.C. press conference, and a social media influencer campaign.
To advocate against political violence, Courage for America launched a TV ad holding key MAGA extremists responsible for their role in attempting to overturn the 2020 election results and for continuing to spread the Big Lie.
Starting January 2nd, we launched a broadcast and print press tour featuring Officer Michael Fanone. The tour culminated in D.C. for multiple broadcast interviews on MSNBC and BBC.
@theluncheonlawyer I’m working with @Courage for America to spread the word! Tell your congress person to vote against the big lie bill #CourageForAmericaPartner #NotOnOurWatch ♬ original sound – Theluncheonlawyer
During the media campaign, Courage for America also partnered with social media creators to drive our message on Instagram and TikTok, achieving millions of views and thousands of emails to Congress in opposition to the Big Lie Bill.
View this post on Instagram
Several of our creators, including Jay Torrez, posted content in Spanish.
As part of Officer Fanone’s press tour, we facilitated an interview between Officer Fanone and the news creator, David Pakman, which they later posted across their social channels.
On January 5th, Courage for America’s People’s Council joined a press conference alongside members of the Not Above the Law Coalition to call for justice and accountability following the events leading up to and on January 6th. The event was featured in media outlets such as C-Span and included speakers such as Representative Jamie Raskin of Maryland, Courage for America spokesperson José Morales Jr., and Courage for America councilmember Naveed Shah.